Get. It. Done. Get. It. Out.
Updated: Aug 24
You don't have to love it, you just have to get it out.
A message for the perfectionists and the procrastinators and the finding ways to avoid reaching your true potential-ers because you're stuck in "I'm still figuring it out" zone, when really, you just need to get it done, and get it out.
Quick Summary if you're in a rush.
Business are Like Babies > No, not because they cry and need their diapers changed.
Decision Overwhelm > Getting to the root of the problem
First Goal: First Draft > How to combat the problem, now that you know
Now Can You Close? > What can you live without? Can you pump it out right now if you had to, errors and all?
Outsourcing Your Weaknesses > Where can you hire out or incorporate an accountability buddy to keep things moving?
Kat's Brand Spin: What I'm Not Saying 🙅🏻♀️
First Off, Hey Friend...
This advice is a little contradicting to what I would normally say, but there are moments when taking the time to work through the process is really great. Explore, think big, figure it out. And then there are times when you just need to get the thang done and out. Do it. Stop holding back. Cap it off. Rein it in. Make it happen already.
I'm talking to myself here, just as much as I'm relaying the message out, because I get it. 🙈I catch myself doing this over and over, and it's always about things that mean the most to me. The goals I'm most scared to fail at. The precious little visions I've been nurturing, crafting, caring for.
But the thing is, in order to succeed, there's a certain amount of a "Let it Go" attitude you have to have.
(Haha I know, we're all sick of the song, but the metaphor really does work.)
Like I often do with all things, I think in terms of parallels and metaphors. The stages of business growth is often parallel to the stages of parenting.
This thing you've been working on becomes your baby, and like any baby, eventually one day they'll grow on to the next level. They go to school, make friends, and before you know it, it's a quick wave, "Bye Mom. Okay time to leave Mom. No you should really go now. And oh my God you're embarrassing me Mom," and then they're off. And that's what's really great about it, fly free my love and grow into the beautiful vision you’re meant to. BUT, that’s what can make it a little hard too. You've got to let it happen. And you've got to just go for it. In all it's messy, lovely, crazy, chaotic way. Parenting is never neat. And neither is pursuing your own business goals. You just go for it. You plan what you can, you try your best, do the job, hope it works out, and then reassess as you go.
The thing I often see, that I struggle with as well, is that as the business owner and head honcho of this vision, there are so many decisions to make!
The blessing and the curse of the internet is that there's a lot of information and resources available for free at your disposal. A LOT. Which means it can be overwhelming to comb through it all, sort out what works for you, what you need, and what you don't.
If you're new to starting your business or rebranding yourself, all this wealth of knowledge typically starts out with a ton of questions. Who's your target audience? What does your ideal client look like? Where are you going to market? What's your strategy? What will you say? How will you look? How much will it cost? How will you show that? Every time you put out content, even deciding the combinations of words for headlines, subject lines, and captions, are all more decisions.
Get the Draft Done
Whatever it is you’re working on, a business plan, idea for service packages, website design, or marketing strategy, make getting a draft done the very first goal. Go into it with the mindset that the goal here is not perfection, or even to cover all your bases. The goal is to get it a first draft done, even if it’s missing information, doesn’t look perfect, or isn’t exactly what you want.
What is the ultimate point of the piece I’m working on?
What are the key base elements I need to cover?
What is a good enough, scrappy, make-do way of getting this done?
OR, another way of thinking of it is... If I had 3-5 minutes to quickly explain the whole point of this – flyer, website, business plan, blog article, etc. – to someone else, how would I describe it? Record yourself, or actively turn to a friend and do this, and see what you come up with.
Now Can You Close?
Now that you’ve spit it all out into a draft, take a moment to think about what you really need to finish this project. If I had to close this project today, what absolute bare minimum items do I need to change, if any? What needs to happen to get this to finished, imperfections and all?
I think once you’ve got a draft down, and you think about what pieces are vital to cover, you’ll be surprised how close you are to closing the project. Often times we get caught up in the details, perfecting little things here and there, or trying to include too much information, too many calls to action, etc., that we end up convoluting the message and the whole point. Less is more is almost always a relevant rule of thumb, especially when it comes to design, branding, and marketing.
What really needs to happen here to go from draft to finished?
Is it really as much as you think?
Can you send it out now?
Is what you want to add helping or convoluting your message?
Outsourcing Your Weaknesses
As you work through your business, you may begin to notice certain areas where you struggle to make progress or certain patterns of procrastination may come up. If that’s the case, rather than beating yourself up about it or going on an endless cycles of “I should be better!” shaming, try outsourcing your weaknesses.
To start off, I recommend taking some time to get to know yourself really well. As the owner and leader of your business, your weaknesses will be the same areas where your business is weak. Trying to out-think yourself and your subconscious is difficult, so take a few personality tests to see where your natural tendencies, strengths, and weaknesses are.
>> If you want to learn more about how knowing your personality type can improve your business, check out my post Know Thyself where I dive into all the personality tests I love and how I use that information to tackle my weaknesses in business.
Stop rolling your eyes. Just kidding, I don't know if you are, but so many guffaw at the first mention of hiring help. It's always something people pull away from automatically, and that’s fine. If you’re just starting out in business, it makes sense to take things slow and not hire too quickly. However, if you’re in a position where you could make it work, then make it work. And by that I mean, make them work... on the things you shouldn't be working on.
Outsourcing tasks is one of the best things you can do for your business, AND also, if you’re really serious about building this business, then this is an inevitable part of next level growth. You’re going to have to hire eventually, if you can do it sooner rather than later, you can go on and get focused on all the good, creative, forward moving tasks that can only be performed by the founder and owner of your business: you.
Also, thanks to the internet entrepreneurial boom, it’s a lot easier and more affordable than you realize!
You are the boss. Your hours should be devoted to work valued at an executive level range. Allow others to help you in the tasks that are valued at a lower hourly rate.
Work in Accountability
If hiring help is not on the table, then the next best step is to work accountability into your business regularly. After learning more about yourself, find ways to work around your weaknesses, or to counter them with an accountability plan. Options could be anything from:
Find an accountability buddy. Maybe someone else in a similar stage of business as you, where you could bounce back ideas with each other, chunk down your goals into actionable steps, and then hold each other accountable to getting it done.
Set up a Reward/Consequence system. Once you come up with a reasonable goal, how will you reward yourself if you make it? What consequence will you give yourself if you don’t? Example: My Project Manager holds me accountable to my project deadline goals with a negative consequence of having to shoot a Live video on Facebook to admit I fell short on a project and a commitment to myself. Thankfully I've never had to do this because the fear of the consequence is enough to curb the behavior!
Talk about it! Social pressure is so deeply embedded in us that often times just talking about something openly with people will be enough pressure to make us follow through. Utilize the fear of “losing face” to your advantage, to challenge yourself into getting it done. (Again, Know Thyself, because if your personality type is more along the lines of a rebel or maverick, this will have the opposite affect!)
KMD SPIN: What I'm Not Saying 🙅🏻♀️
What I'm not saying is sacrifice quality. Quality is important, processes are important, taking your time to work on the big foundational things are important. I fully believe that, and that’s honestly a bulk of what I do professionally, is helping people come back to these stages and rethink things through so we can build a clear and stable foundation.
However, know when to pause and when to push forward.
If you’re just starting out in business, and you’re getting caught up on too many little decisions and tasks on your To Do list, that may be a push forward moment.
If you’re bouncing back and forth between shades of yellow in your color palette, or which stock photo to use on your next post, push forward.
If you’re struggling not knowing if this business concept is valid, if there’s a market for it, or if anyone would really pay you for it, believe it or not, but that’s a push forward moment. You won’t know the answer to those concerns until you just get out there and start doing it.
You may want to pause when it comes to things like, do I even love what I do? Is this something I can be happy pursuing? Or am I doing it out of obligation, fear, or anxiety? Does this align with the morals and beliefs I have? Does this serve my higher purpose and the vision I have for my life? Those are questions that you might want to take a moment to work through. But even then, take a moment, find what feels right, follow that, and again, push forward.
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About the Author
Kat Mai has over a decade of design experience, specializing in Brand Design + Strategy. Kat's created brands for businesses involving beauty products, health and wellness, retail and food products, consultants, social media influencers and more. Kat lives in sunny San Diego with her daughter and two pups. They enjoy traveling, camping, hanging out at the beach, eating all the foods, doing puzzles, and watching history documentaries! To learn more about Kat and her Brand Identity Process, check out katmaidesigns.com.